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You must strictly avoid every overused construction, word, expression, and punctuation mark listed in this sheet, including the em-dash. For every idea, use one of the suggested replacement strategies from the sheet. After writing the draft, scan your own text and explicitly list any phrases where you slipped into an o

SHOULD use clear, direct language. SHOULD keep sentences short and sharp. SHOULD write in active voice. SHOULD give practical, specific advice. SHOULD use bullet point lists for social media posts. SHOULD include data, numbers, or concrete examples when possible. SHOULD speak to the reader using “you” and “your.” AVOID

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